Is Instagram part of PR?

Read a great article about how to incorporate Instagram into your Public Relations plan for your clients!

  • Does your brand already have a social media presence? Most organizations use Facebook and Twitter to showcase their Instagram photos.
  • Does your brand have a lifestyle story it can tell through photos? If not, you may want to consider another platform from which to get your messages out.
  • Do you want to engage your fans through photos? Some brands, particularly in non-consumer spaces, don’t lend themselves to photos.
  • Is it important to reach your audience through their mobile devices? Since a majority of people now have smartphones, for most this answer will be “yes.”

This video was created by 1905 photos from Instagram

[vimeo 53426724 w=400 h=300]

Article repost from here by By Scott Van Camp

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