Public relations is no easy business. One major obstacle is nailing down the perfect pitch. The skills derived from experience are invaluable, but the Bella Team has a few tips that will get you one step closer to getting the response you’re looking for when reaching out to media.
KNOW YOUR AUDIENCE
Leesa Raab, Fashion & Lifestyle Director – “Customize your pitch to each individual writer, whenever possible.”
HAVE A PLAN
Lauren Freeman, Account Manager – “Be aware of each writer and media outlet’s lead time. Know what they are working on and how far in advance they work.”
SHOW THE GOODS
Rachel Bronson, Account Director – “Use visuals as needed, especially for product-specific pitches”
LESS IS MORE
Susan Small, Vice President & Beauty Director – “Short and sweet is the way to go. Get to the point!”
DO YOUR HOMEWORK
Marla Russo, President – “When pitching to an editor, try to connect with them on personal level. Bring up past material they have done and let them know that you read their stories/work and that is why you’re reaching out to them; because it’s something they may have interest in.”
These tips are just a few that keep our team at the top of the reply list for editors. Have any additional questions or tips you’d like to share about public relations? Leave a comment below!